My favorite corporate identity pundit, Tony Spaeth, probably wouldn’t approve of the Samaritan’s Purse logo. But that’s not the reason why I wrote to them today.
Posted on September 26th, 2005 by Nils
Filed under: business, corporate identity, culture, links, pictures, software, technology | 5 Comments »
I just heard ADM’s new tag line this morning in an NPR ad. I don’t think it’s bad marcomm per se. The problem is that this is ADM’s third tag line in as many years.
The company used to call itself “Supermarket to the World.” This slogan is presumably what gave rise to the domain name […]
Posted on December 13th, 2004 by Nils
Filed under: business, corporate identity, culture, language, links, pictures | Comments Off
On Friday my team at work gave the go-ahead to release version 7.1 of our product suite. This was my first release since joining the company, and it’s nice to have it behind me. Halloween festivites coincided with this milestone, so my team decided to dress up as 1960s rock stars. Check out the pictures […]
Posted on November 1st, 2004 by Nils
Filed under: business, corporate identity, humor, links, news, projects, software, technology | Comments Off
Yesterday my team at work produced a stable build of all our products and handed it over to our Quality Assurance group. This is the first release cycle I’ve had any part in since I joined Bridgeway. (When I moved into my office in May, the team was engrossed in shortening the pre-release bug list; […]
Posted on September 2nd, 2004 by Nils
Filed under: business, corporate identity, language, links, news, projects, software, technology | Comments Off
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