Casa Jonsson

Nils & Araceli’s home on the web, est. 2003

Save the planet! (and your closet space!)

I just discovered a new and amazing phenomenon called Freecycle. I tried it today for the first time. The goal of the site is to help our growing landfill problem by playing matchmaker for unwanted yet still useful-to-someone items. This morning I listed about six items. Within hours I had more than 20 responses. People […]

I need a raise

Excerpts from a recent Ann Landers piece:
Stay-at-home moms put in long hours
Dear Abby:
I need your help with something. My 16-year-old grandson seems to think that all his mother does is stay at home.
He conveniently “forgets” that she is a housekeeper, gardener, cook, teacher, nurse, driver and mediator.
Could you please print a breakdown of what a […]

Crying “uncle”—and running to Uncle Ronald

The last 3½ weeks have not been the easiest time for Casa Jonsson. During the last weekend of January we were at our kindergartener’s first piano recital when our newborn had what appeared to be some sort of seizure. We spent the next three days in the neonatal ICU ruling out seizures and heart problems […]

Toying with Getting Things Done

A few weeks ago I bought a copy of Getting Things Done for a friend. In general this is something people do with books they’ve taken the time actually to read first, but I knew enough about the content to make the elevator pitch convincing. This isn’t the first time I’ve encouraged someone to try […]

Scimitar in purse

My favorite corporate identity pundit, Tony Spaeth, probably wouldn’t approve of the Samaritan’s Purse logo. But that’s not the reason why I wrote to them today.

A household name nobody knows

I just heard ADM’s new tag line this morning in an NPR ad. I don’t think it’s bad marcomm per se. The problem is that this is ADM’s third tag line in as many years.
The company used to call itself “Supermarket to the World.” This slogan is presumably what gave rise to the domain name […]

Halloween at Bridgeway

On Friday my team at work gave the go-ahead to release version 7.1 of our product suite. This was my first release since joining the company, and it’s nice to have it behind me. Halloween festivites coincided with this milestone, so my team decided to dress up as 1960s rock stars. Check out the pictures […]

First QA build

Yesterday my team at work produced a stable build of all our products and handed it over to our Quality Assurance group. This is the first release cycle I’ve had any part in since I joined Bridgeway. (When I moved into my office in May, the team was engrossed in shortening the pre-release bug list; […]

Pitter-patter in Newton’s footsteps

One of the fastest ways to find out how little you know is repeatedly to ask the question, “Why?” This practice has become a quality-management fad. Nevertheless, asking why-why-why is actually fun to do in real life, it’s good mental exercise, and it’ll help you achieve that smaller hat size you’ve been meaning to get […]